Our Mission


1. Providing breweries with the strategic tools they need to showcase their craftsmanship and stand out in an evolving market

2. Encouraging responsible brewing & drinking – Beer is part of our civilization, and we champion both production and mindful consumption.

3. Showcasing beer diversity – We introduce consumers to beer styles from around the world, highlighting both tradition and trends.

4. Helping consumers make informed choices by educating about beer culture – Through quality endorsements, we guide beer lovers in an increasingly complex marketplace.

Our Core Values


Fun

Beer is about enjoyment and shared experiences.



Passion

We are driven by a deep love for brewing and its culture.



Value for money

Quality communication should be impactful and accessible.

Our Flagship Initiatives


Brussels Beer Challenge

Belgium’s top international beer competition, setting the standard for brewing excellence.

Dutch Beer Challenge

Celebrating the innovation and quality of Dutch brewers.

France Biere Challenge

Showcasing the rich diversity of French brewing.

Bier/Bière Grand Cru

A must-attend event for professionals and enthusiasts exploring the future of beer.

Beer Experience

A premium magazine dedicated to beer culture, expert insights, and brewing heritage.

Contact
Address

Rue Memlingstraat, 9
B-1070 Brussels (Belgium)